RADIO 1 BREAKFAST SHOW

Radio 1 breakfast show 

- DJ Tony Blackburn fronted the first broadcast of BBC Radio 1 on Saturday, September 30, 1967, with his imaginary sidekick Arnold the Dog. His show began at 7am with a jingle announcing

- First song flowers in the rain 

- 2.43 million listeners a week (2018)

- Nick Grimshaw now Greg James (2018)

- Publicly Funded 

- Target audience 15-25 years old 

- The Radio 1 Breakfast Show with Greg James is broadcast weekdays from 06.30-10.00 am.

- The Breakfast Show has been running since 1967, but Greg James took over as the 16th presenter in 2018.

- BBC Radio 1 is broadcast on FM, DAB, Freeview, Freesat, Virgin, Sky, or online via BBC Radio Player (including via the phone or tablet app) where it can be heard live or streamed for 30 days.

- It is produced by the BBC from its own studios at Broadcasting House in London.

- The music is largely playlisted – what is going to be played on daytime Radio 1 is decided by a committee; they choose around 40 records each week for repeated daytime play (A-list records get 25 plays a week, B-list 15, and C-list eight to 10).

- “The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech.

- Its target audience is 15-29 year olds and it should also provide some programming for younger teenagers.

- It should offer a range of new music, support emerging artists - especially those from the UK - and provide a platform for live music. News, documentaries and advice campaigns should cover areas of relevance to young adults.”

- It costs £150.50 for a colour and £50.50 for a black and white TV Licence. In some cases, you may be entitled to a reduced fee TV Licence (see table below). You can pay for your licence all in one go or spread the cost.

PUBLIC SERVICE BROADCASTING -In the United Kingdom, the term "public service broadcasting" refers to broadcasting intended for public benefit rather than to serve purely commercial interests. 


The traditional segmentation model -

Review of Breakfast show -

Starting at 6:30am introducing the show with a jingle, Greg James starts to present by stating the date, month, time and year.  Following that he then starts to talk about recent videos on social media with the recent one being "Christmas magpie" which is about a magpie that says 'merry christmas'. Stating the temporal content of how christmas in under a month away. He then continues to talk about events later in the show like an inside on strictly and their mole. This can assume that the audience they are targeting at this point in time is online streamers and strictly viewers. After that they then play there first song of the morning which is Calvin Harris ' I found you ' it could suggest they are trying to liven people up by the upbeat rhythm. After Greg then welcomes his viewers with a bit of 'banta' to possibly appeal to the targeted audience by calling them stupid and its looking like a good day. He then mentions the Magpie video once again suggesting that they are targeting viewers who may have only just joined the broadcast. To then interest and involve their viewers they tell a story about a man with a tale in pubs and ask for anyone to ring up and share there stories of men in pubs. Which could suggest that this is aimed towards men who were drinking out at the weekend. They then continue to play songs however mute out any swears and once they then come back to the broadcast they continue to share pub stories. Later on in the show they comment on a tweet about a 'skip lady' and how this has now gone viral.

Since Greg James has taken over as presenter the show has become a more of a male dominated show and includes many features that men will enjoy. These can be seen by the examples of Football results, certain genres of music and the classic stories they share. However, when listening to certain songs we do see that when listening to the music it can appeal to a female audience rather than a male by having feminist artists like: Avril Lavigne, Ariana Grande, Little Mix and Nicki Minaj

Radio 1 can appeal to a range of different target audiences by the content they decide to include in their morning broadcasts. By including a variety of music genres this can appeal to both a 17 yr old girl and a 28 yr old guy. They include certain informative factors like the sports news as well as general news and also advertise festival concert tickets this can then appeal to a wider target audience so they stay interested into listening to the live radio station.

Social Interactions: 
   -Twitter 










   





 -Facebook










 







  -Instagram







 




 -Youtube









-Competitions: Manning the phone-no prizes, Jam Slam-festival competition, 
-Call ins- John Richardson comedian, Pub stories from audience 




Funding - 

Radio 1

Is funded by the Television license fee. In 2016/17 Radio 1 had a budget of £34.7 million

The high level of funding available to R1 influences the quality of the programmes

Radio 1 are able to host special events (concerts, competitions etc.).

Radio 1 use this revenue to ensure that

Program content is high (guests, quizzes concerts ), quality production.

Can fund Social Media sites (twitter, Facebook, Youtube, etc)

•

Commercial radios

Capital Radio and Radio X have a distinctive content  linked to their Target audiences

Radio X funded by advertising revenue

Annual budget is unknown but is significantly less than Radio 1

Radio X and capital Radio struggle to match Radio 1 for quality of production and the availability audience interaction via social media.

Maintaining an Audience -

   Maintaining an Audience:

Decline in Radio 1's audience:

-New technology -> radio isn't used as much, people engage in radio through social media

-New trends -> it's not trending with the modern society/target audience

-It's not just about radio anymore, they upload Youtube videos with celebrity guests and

play funny games, meaning people don't listen to the live broadcasts

-Audience turning away from live radio 

Keeps audience by:

-Use social media to promote it, eg: Facebook, Twitter, Youtube- more views as younger

audience gets involved

-Play top chart hits to attract younger audiences to listen

-Gets involved with memes and trending jokes

-Use celebrity content, attracting fans 

-Phone ins-man in the pub & celeb phone ins

Radio 1 uses different types of technology to promote themselves. They use i-player to still
engage audience even if they missed the live broadcasting and they use different artists to
play in the live lounge which brings a sense of originality as they sing covers as well as
their original singles, which are usually in the charts at the time.

Uk artists
-Little mix
-James Bay
-Liam Payne
-The 1975
-Rita Ora
-Ed Sheeran

Commercial Broadcasting:
Radio X: It's a 'male focused' entertainment brand for 24-44 year old men, with a line up of
'blokey' presenters. Frank discussions about the intersection of masculinity and society.
More openness about male sexuality and physical and mental health might save lives.
None of the music on the show is female based or devoted to younger teen girls. Mainly
targeted at white men, which could be offensive to females. Focusing on the whole of the
Uk. Socio-economic is around C2 to E. Adverts shown, are things like electricity, insurance
and things like alcohol. BBC Radio 1 is much more inclusive as they present different
genders and ethnicities as well as providing a mixture of music genres and competitions.

   

VETERAN ESSAY

You will create an essay on issue 1332 of the Big issue: Still at War.  You will anaylyse the media language and media representations associated with the front cover.

As part of the essay you will need to discuss the social and politcal contexts which have lead to a rise in homelessness in overall and inparticular within the veteran community

You will also discuss how newspapers (right wing and Big Issue) vary in the way the represent homelessness.  As part of your arguments you are required to use Gerbners theory


In this addition of the big issue they have decided to base the topic on war veterans. This could be because the newspaper was published the week of remembrance day which is a day we remember the soldiers who have fought for our country and died whilst doing so.  On the front cover we see how it is presented in muted tones with a  bright green contrast and colourings of camouflage which can resemble army uniform. The headline is a capitalised bold sans serif font with a black and white contrast dissimilar to a confidential file. By the headline being called 'still at war' it could represent how so many retired veterans are still at war with themselves by battling mental illness for e.g PTSD ( post traumatic stress disorder). The article is also trying to highlight the importance of how many veterans are become homeless. Homeless charities estimate that around 7000 ex servicemen and women are desperate to try and find shelter and a home to live in. 
The government has not seen this as a major issue and instead housed thousands of asylum seekers rather than are own wounded soldiers who have fought proudly for our country. Most reasons soldiers have become homeless are due to no faults of their own, by fighting for our own country many soldiers have given up the luxuries of a high income and developed serious mental issues which resulted in heavy drinking to self medicate, not being able to afford and provide for their families resulting in the world collapsing and no longer having a roof over their heads. 

By the big issue being a left wing newspaper they have highlighted these issues and seen the importance of providing for their own country and making sure everyone is equal. By The Big Issue not being as popular as a newspaper like The daily mail (right wing) it can support Gerbners theory of how by a wider range of viewers reading the daily mail they are more susceptible to believing things they may read in The Daily Mail than they are The Big Issue. By these right wing papers and broadcasts being the more popular to read and being government swayed they tend to hide issues of violence more and how our world is a much darker place. This could explain why so many of our population know nothing of the homeless veterans and why left wing papers like The Big Issue want to publish it. 

Furthermore, when then looking again at the Issue we see how they have managed to include a poppy onto the Masthead which again is a symbol for Remembrance Day. The reason the poppy had become so symbolic and connected to remembrance day was because when the fields started to grow back after the war on them grew only red poppies and the red was seen as blood that had been shed from wounded soldiers. When looking at the image of the soldier we see that his eyes has been covered by the coverline which can imply a hidden identity and unable to see the real world that is 'civilian life'. 

ANALYSING MOVIES

ANALYSING MOVIES 

Avengers infinity war - 

Franchise- Marvel studios, Disney

Logo- Red marvel logo 

Todorov theory- Equilibrium of movie 

Iron Man, Thor, the Hulk and the rest of the Avengers unite to battle their most powerful enemy yet -- the evil Thanos. On a mission to collect all six Infinity Stones, Thanos plans to use the artifacts to inflict his twisted will on reality. The fate of the planet and existence itself has never been more uncertain as everything the Avengers have fought for has led up to this moment.

GTA - Characters 

Nico - Presented as rough and a fighter by direct address and the way he is gesturing with his hands that could suggest he is ready for a fight or to box. The fact he is wearing fingerless gloves may portray him to be an owner motorcycle. He wears very dull coloured clothing and has a serious look on his face, this can be because people will take him more seriously.

Cherry- Presented as a sexualised character her name can have connotations to the colour red which can represent passion and lust, which is why her outfit choice may suggest that she looks like a hooker.  By showing a lot more of her body it can suggest that she is vulnerable and could be portrayed as a prostitute and by an indirect mode of address it can create an enigma about what she may be staring at. In America it has been known that schools will not allow girls to reveal their shoulders as it can be seen in a sexualised way, by Cherry's top slipping down her shoulder it can show how this can be seen in a sexualised way.

Shot Composition -

Here are more extensive

descriptions of

Camera shots

MICRO – ELEMENTS   relate to the following   

CINEMATOGRAPHY – (angle, composition, etc)

SOUND

EDITING (& SPECIAL EFFECTS)

MISE EN SCENE

Enigma code- Mystery of a text, clues are dropped but no real answer is given. Enigmas within the narrative make the audience want to know more.

Diegetic sound.

Sound whose source is visible on the screen or whose source is implied to be present by the action of the film: 

voices of characters 

sounds made by objects in the story 

music represented as coming from instruments in the story space ( = source music)

Diegetic sound is any sound presented as originated from source within the film's world  

Non Diegetic sound. Sound whose source is neither visible on the screen nor has been implied to be present in the action: 

narrator's commentary

sound effects which is added for the dramatic effect

mood music

Non-diegetic sound is represented as coming from the a source outside story space



Star Wars - 


Sound- In this trailer, there were displays of both Diegetic and Non Diegetic, you could hear characters voices and the sounds displayed by planes ect. However there was also a voice over and towards the end was the typical star wars theme tune.

Extreme close up - shows the characters expression and the emotion he is portraying 

Close up - shows the character in a bit more depth, includes his clothing and what they are possibly about to do. 

Mid shot- shows part of an image but not the whole thing, audience doesn't know what could be happening in the left and right

Wide shot- shows the whole image and establishes the context and setting, here it shows how there is a war and you can see how there is buildings bing torn and burnt to the ground. 

PART OF POST PRODUCTION PROCESS

The stage in the film-making process in which sound and images are organised to construct an overall narrative.

It is how a film maker puts together and considers cuts/cutting and applies transitions, special effects etc. to communicate a narrative to an audience.

Remember that an audience is a non-active participant who must understand a narrative through the editing, they can only see what you show them.

Imagine a film or even a scene from a film without any editing, it would be very interesting!

Shot reverse shot is when a shot goes from shot A, shot B, shot A, shot B etc.

It goes continuously back and forth between the 2 shots to show there is a connection between them

It is often used in conversations so you see what both characters are saying

It is a form of eye-line matching if the character is looking at someone and the next shot is what they look at 

Eyeline Match

Shot A: character is looking off screen

Shot B: what character is looking at

Is a following shot that follows what character is looking at, makes cuts smoother the audience expects the cut to happen and is eager to see what happens next/what character sees.

Example,

a)A person’s phone rings, she turns and looks in direction of phone

b)Close up shot of phone ringing

Cross cutting 

Technique of continuously alternating 2 or more scenes that often happen simultaneously (at same time) but in different locations.

As they cross, pace gradually gets faster and fast and tension builds

Often the parallel scenes will intersect to create a climax.

Special effects 

B&w –often used to show memory or time period

Contrast – to altar the lighting (or contrast = very light lights and dark darks sometimes with memories

Colour  - to add a colour filter to show a specific mood

Example ‘The ring’ – many scenes are very blue-ish, which show sterile/coldness etc.

Animation – titles of shows or cartoons

CGI – computer generated images (example = avatar, planet of apes, polar express)

Fast forward/slow motion – speeding up or slowing down footage Ghost trail – see multiple actions (overlapped) to show someone drunk or on drugs

Blur – to show un-clarity, or fuzzy memory/flashback

Mise en Scene 

Camera work- Here we have a close up shot of the character Bagheera, it shows the detail of his fur and has an indirect mode of address. By him looking into the distance it portrays him to have a serious look about him and makes the audience wonder what he may be looking at. This creates the sense of enigma.