Olivia Whittome AS Media : MEDIA INDUSTRY

Media industry - Jungle book

Production: The making of the film; pre-production and funding; shoot (format); post-production (SFX).

Distribution: The way the film gets to screens; distribution company.

Marketing: The process of raising awareness; targeting an audience; creating publicity through various methods. A distributor is responsible for marketing a film
Exhibition: The way we view; getting the film to a paying audience.

Plot Sypnosis - After a threat from the tiger Shere Khan forces him to flee the jungle, a man-cub named Mowgli embarks on a journey of self discovery with the help of panther Bagheera and free-spirited bear Baloo

Production -

was produced by Walt Disney Pictures, directed and co-produced by Jon Favreau (), and written by Justin Marks.

It was partly based on Disney’s original version but also drew more on Kipling’s original books, giving a rather darker tone

The Jungle Book exists in a strange limbo-world between live action and animation.

- Analysis of the gait and movement of live animals

- Skeletal mapping

- Fur movement simulation

- Landscape mapping

- Creating a visual library archive of objects to fill the landscapes

All the animals and landscapes etc were created on computers,

mostly by the British digital effects house MPC. http://www.moving -picture.com /film/filmography/the-jungle-book

The animal characters were deliberately created with a realistic look, and not in a cute and cuddly cartoon-style as with the original animated Jungle Book film, in order to target older movie-goers.

The newest filmmaking technologies from virtual cameras and computer simulations to digital characters were used to create a seamless experience for audiences, without a hint the film was shot entirely in Los Angeles on sound stages.

Director Jon Favreau, Production VFX Supervisor Rob Legato and The Jungle Book’s production team made the bold decision to film the movie without any outdoor locations.

In the end a team of more than 800 computer graphics artists would work for over a year animating over 54 species of animal, crafting full CG environments, and simulating earth, fire and water.

Before a single frame was shot, each scene was meticulously prepared, camera moves designed, animal co-stars roughly animated, detailed lighting plans made, and models of terrain and trees arranged into technical plans.

Artists at the studio’s Bangalore studio took more than 100,000 photographs of real locations in the Indian jungle, and built a massive library of resource material that was then recreated down to the finest of detail. The result is moss, bark, rock and water that the audience feels they can reach out and touch. Each scene is handcrafted plant by plant, detailed down to thousands of scattered broken leaves, and vines that grow across the landscape.

STUDIOS -

Multiplane Camera - used to create an early 3D effect

The multiplane camera was a special camera that helped record the movement of multiple layers of art work that would move past the camera at various speeds and distances. ...

The first vertical multiplane camera was invented in 1933 by Ub Iwerks, former Walt Disney Studios animator and director.

Disney used this approach to create a 3 – D like effect in several Jungle Book sequences

Blue Screen technology - Used primarily in the making of movies, this technology allows actors to perform in front of a blue background screen, upon which background images are superimposed later by computer.

Motion Capture - The process or technique of recording patterns of movement digitally, especially the recording of an actor's movements for the purpose of animating a digital character in a film or video game.

Pre-visualisation- The visualisation (now especially through the use of computers) of how something will look when created or finished.

Ultimately, previs is the process of imagining and planning a final product.

Jungle book distribution - 2016

Produced by Walt Disney Company

MPC – independent UK company contracted to do the the complex 3 animation effects

Distributed by Walt Disney Studios Motion Pictures.

Exhibition in the UK by companies such as

Circulation. the total number of copies of a magazine, newspaper, newsletter, film, etc.

Relevance to the Jungle-Book: Disney sell their films in digital format to exhibitors, they can also sell the film in the form of Blu Ray and DVD sales.

A key driver for Disney on the remake of the Jungle book was to engage with a new generation of audience using VFX.

The Disney organisation needed to create new content which could be made available for streaming as well as the traditional channels of Video (DVD+Blu Ray and viewing on large screens – i-Max)

Theatrical Performance

Worldwide Box Office $963,819,542

Est. Domestic DVD Sales $ 19,551,912

Est. Domestic Blu-ray Sales $ 26,458,992

Total Est. Domestic Video Sales $ 46,010,904