Health check answers

Health check answers -

Q: 1.   What is media.

Media is the process of communicating information from person to person. Modern media must go out to a lot of people this means mass production. 

Q. 2. List at least 5 different types of media that exist from your timeline research task.

- Cave Paintings    - Newspaper   -Tv    - Camera   -Radio   

Q.3.   what is web 2.0? what does web 2.0 offer to consumers compared to web1.0.

Web 1.0 was about one direction of communication, from author to audience. Web 2.0 is more of an advanced  form of media giving the audience a chance to interact and produce their own content using images and text. 

Q.4  What are the four main elements used to analyse a music video/film/tv media text.

- Camera work

- MISE EN SCENE 

- Editing 

- Sound

           

Q 5. In Prof. S. Hall’s theory on encoding and decoding there are three ways in which a media text can be decoded.   Describe them below

1.     – Preferred reading - when text is read in a way the producer wanted it to be read by the audience 

2.     - Negotiated reading - compromise between preferred and oppositional reading, audience agrees and disagrees 

3.     – Oppositional reading - when the audience rejects the producers own reading and views it in their own way 

Q. 6 Define representation

How media texts represent the way someone has been portrayed or viewed e.g - race gender stereotypes

 Q.7 Define stereotype

A stereotype is a where a group or person has been associated in a certain way normally being negative

Q. 8 Define counter-stereotype.

A counter stereotype  is where a group or person has been associated with a positive trait

Q.9  Define working Class.

Working class are individuals who engage in manual work often have low levels of education achievement, often include work in factories, hard labour, ect. 

Q.10 list five media stereotypes associated with the working class

- North Londoners  - Chavs  - on drugs  - Wear tracksuits  - maccies employees  

Q. 11 list four black racial stereotypes .

 - violent   -gangs   -good at dancing  -good athletes  

Q.12 identify the four stereotypes associated with Alvardo

- exotic -dangerous -pitied - humoured  

Q.13 discuss Butsch theory on the representation of the working class (1992)

He said the working class were flawed individuals. `Seen as alcoholics, benefits, cheats ect.  

Q.14. Discuss Newman (2006) theory on the representation of the working class

He argues that when in the media working class are often depicted in a ver negative light, dumb (Homer Simpson) and immature. He also argues there are a few situation comedies, tv or drama which focus on their everyday lives. 

Q.15 Shildrick and MacDonald (2007) suggested that the poor are _underserving of Sympathy_(complete the sentence).

• homeless 
• blurred background to focus on the person 
• dirty 
• rough    

• Wearing rags 
• dark tones 
• dirty face, hasn't washed 

• Wearing tracksuits 
• sitting on the street 
• link into working class stereotypes 

•   red revealing dress could suggest prostituion 
• the night leads you to dark places because she's walking down into a dark alleyway
• 'the day it always lasts too long' 

• powerful 
• close up shot
• upset
• serious 

• blue tones suggest sad mood
• regret 
• 'when i'm lying on my back' 
• giving up 
• living in a run down house 

•  red warm tones 
• negative space 
• passion, lust or anger 
• suggest prostitution and newman's  negative theory   

• links to lyrics "oh heaven"
• links to angel wings 
• Vandalism 
• warm tones 
• not a nice area to live in 

• low angle shot 
• clear blue sky 
• church steeple 
• dressed in black, could suggest funeral clothes 
• impure 

•   bright contrast 
• serious expression 
• quite neutral 

• childs blanket 
• high angle shot 
• red could dink to dangers that surround 
• innocent 
• inner child 

• white dress could suggest innocence 
• white bright light could suggest angel or heaven 
• 
  

• Lower class representation
• mid shot 
• dark lighting 
• upset and alone     
• shildrick and macdonald theory 'undeserving of sympathy'   

• at the end of the tunnel theres a light 
• negative space 
• dark mysterious sinister figure 
• anonymous          
• 
  
• counter stereotypes 
• laughing happy smiling 
• bright tones 
• oblivious to the dangers in the world 
• naive 
• friends 

  

• Newmans working class theory 
• upper class looks down upon the lower 
• living on a sofa in street 
• dull tones 
• old ripped clothes 

• counter stereotype of first image 
• slightly lighter 
• looks free 
• looks like he is giving himself up 

• Independent
• looks after themselves 
• alvardos theory of dangerous 
• foreshadowing their future 
• bad neighbourhood