Print media and Advertising
Semiotics - the study of signs and symbols and their use of interpretation
Connotation - an idea or feeling which a word invokes for a person in addition to its literal or primary meaning
Main Cover line- Cover Lines Cover lines also known as 'puffs' tell us the stories that are in the magazine. The colour of thecover lines is the same as the main cover line but the font is smaller to make the main cover line stand out. There are quite a few cover lines which are spread around the magazine cover
Denotation - he literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests, the action of indicating or referring to something by means of a word, symbol, etc
Masthead - the title of a newspaper or magazine at the head of the first or editorial page
Serif - a slight projection finishing off a stroke of a letter in certain typefaces
Sans serif - a style of type without serifs.
Left Page - If printed text is left-justified, each line begins at the same distance from the left-hand edge of the page or column
"Puff" - Puffs Definition of a puff- An incentive which is placed on the cover to make something stand out. Usually by putting text into a shape. This sticker which can be seen in almost every magazine and is used for promoting something inside the magazine is known as a puff
Anchorage -
Fixing of meaning e.g. the copy text anchors (i.e. fixes to one spot) the meaning
of an
image
Banners –
Typically found at the top or bottom of a print media text
Broadsheet -
Large format newspapers that report news in depth, often with a serious tone
and higher level language. News is dominated by national and international
events, politics, business, with less emphasis on celebrities and gossip.
Examples: The Independent, The Guardian, The Times, The Telegraph
Byline - A
journalist's name at the beginning of a story.
Captions
–
Text below an image that describes the image or informs the audience who took the
image.
Copy - Main text of a story.
Copy - Main text of a story.
Coverlines
–
Captions on a magazine front cover
Header - Common text that is printed at the top of every page. It generally includes the page number and headings above each column.
Emotive Language – the
use of language to generate specific emotional reactions in the target audience
Headlines – The
text highlighting the main story being given priority by the producers of the
print media text. Often designed to be eye-catching.
Inverted pyramid
structure -
Newspaper stories start with the main events. Then they give more details and
eyewitness comments in short paragraphs. The paragraphs at the end of the story
are less important than those at the beginning. This allows sub-editors to
shorten stories by cutting paragraphs from the end.
Layout – How
the print media text has been designed and formatted.
Masthead - The
top section of a newspaper which gives the paper’s title, price and date
Sans Serif font –
Font type which does not have lines perpendicular to the ends of
letters e.g. Comic Sans – often seen as more contemporary. Think of Apple’s
advertising.
Serif font –
Font type which does have lines perpendicular to the ends of
letters e.g. Times New Roman – generally seen as more traditional or higher
class.
Splash – The
front page story
Sub-headings –
Smaller, typically one line headlines for other stories.
Tabloid -
Smaller newspapers aimed at a large audience. News is reported in less depth
and emphasises
human interest stories. The language level is lower, paragraphs and stories
shorter, with more use of images. Content often includes more celebrities,
media news and gossip. Examples: The Sun, The Mail, The Mirror, The Express
Text to image ratio –
This involves considering how weighted the print media text is with regards to
text and image – you need to ask yourself why the ratio exists.
Typography – The
collective term when considering elements of print media relating to the style
of the text such as the font, colour, serif, sans serif etc.
Font - a particular size, weight and style of a typeface
Direct mode of Address -
Mode of Address simply means how the text speaks to the audience, and involves them. It also refers to how a text influences the audience. Direct mode of address: The model looks directlyat the audience, or the writing speaks to 'you'.
Font - a particular size, weight and style of a typeface
Media
language: how
the media through their forms, codes, conventions and techniques communicate
meanings
Media Framework
Media
representations: how
the media portray events, issues, individuals and social groups
media
industries- how
the media industries’ processes of production, distribution and circulation
affect media forms and platforms
Media
audiences -how
media forms target, reach and address audiences, how audiences interpret and
respond to them and how members of audiences become producers themselves.
Media
product - refers to media texts, such as television programmes, newspapers, radio
programmes etc., as well as to online, social and participatory media platforms
Intertextuality- refers to the way aspects of a particular media product relate to another and
thus accrue additional significance
Verisimilitude, in
a narrow sense, is the likeness or semblance of a narrative to reality, or to
the truth. It comes from Latin: verum meaning
truth and similis meaning
similar. Appearance of being true or real
Direct mode of Address -
Mode of Address simply means how the text speaks to the audience, and involves them. It also refers to how a text influences the audience. Direct mode of address: The model looks directlyat the audience, or the writing speaks to 'you'.
Task One
In the Magazine above, the bright bold Yellow Masthead draws attention to the magazine and catches the readers eye by complimenting the other colours on the page. The way they have positioned the Actress in front of the Masthead and behind the main cover line creates a sense that she is three dimensional. The character is significant as the movie Wonder Woman would have just been brought out in cinemas and this would make the magazine popular. By the armour she is wearing she is presented as a bold brave warrior and this could attract an audience of younger girls who aspire to be a leader. Her pose is a strong X and can represent power, this has been seen before with other celebrities like 'Beyoncé' who have used this symbol as a powerful movement in her music video "who run the world girls)"she used this in her dance routine to look powerful. By also having the strap line in a bold white it shows how today in society woman are shown as powerful too alongside men.
Over time we see how the character of Wonder Woman has evolved in the way that she has been presented.
Barthes semantic code.
The Semantic Code
The semantic code points to any element in a
text that suggests a particular, often additional meaning by way of connotation
which the story suggests. Connotation= cultural/underlining meaning, what it symbolises.
Language to use:
– low
key lighting (predominantly dull)
–High
key lighting (predominantly bright)
Language to use:
–
saturated - Colour saturation refers to the intensity of colour in an image. In technical terms, it is the expression of the bandwidth of light from a source. The term hue refers to the colour of the image itself, while saturation describes the intensity (purity) of that hue
–Complimentary
colours - Complementary colours are pairs of colours which, when combined, cancel each other out. This means that when combined, they produce a grayscale colour like white or black. When placed next to each other, they create the strongest contrast for those particular two colours.
–Analogous
colours - Analogous colours are groups of three colorus that are next to each other on the colour wheel, sharing a common colour, with one being the dominant colour, which tends to be a primary or secondary colour, and a tertiary. Red, orange, and red-orange are examples
–Muted
tones - It means a colour or any hue but having low saturation. ... When you take a colour tone, and you mix it with white or grey, it dulls it down to make the colour less. bright or in other words it makes it muted or mute.
Analysis of Scene from The Jungle Book (2016)
In the poster for the 2016 movie 'The Jungle Book' we can see that they have positioned the main character (Mowgli) in the middle, accompanied by his best friend in the movie (Baloo) and they are then surrounded by all the other characters. When we look at the villain (Shere Khan) we see that they have a very sinister pose almost as if he is about to pounce upon his prey. By Bagheera being placed above Mowgli on the branch it can foreshadow how he is his protecter and watches over Mowgli. By the periphery being engulfed in darkness it shows how the other characters may portray a menacing behaviour. By the character of Shere Khan being voiced by Idris Elba it can show how the director would've wanted a fierce and overpowering voice as if you were to look at the actors work he tends to play characters who are very powerful and intimidating. When we then compare this to Bill Murray who is the voice of Baloo we can see how he is more of a comedic actor to show that Baloo is a friendly care free character. By the poster also mostly showing green colours tis can link to nature and tells the audience how the film will be very much set in the jungle. By the title also being in serif font and an analogous colour which is yellow it compliments the greens and browns in the background. Direct mode of address from all the characters apart from Kaa (the snake) which can suggest a sense of mystery compared to the others. Saturated colours in the sky to try and make it a child friendly film.
