Constructed Media

Constructed Media

Definitions: 

Constructed media - Media texts are built just as surely as buildings and highways are built. The key behind this concept is figuring out who constructed the message, out of what materials and to what effect

       • Media are not windows on reality or mirrors of society. They are carefully constructed products. From newspapers to nature shows, media producers actively select and construct particular images of the world. Moreover a truly media literate person can produce media as well, thereby offering their own construction of reality.

•When we say that all media messages are constructed, we mean that all media messages have been assembled by someone. That “someone” could be a single person, or it could be a large organisation. A newspaper writer’s articles may be based on his own beliefs, or based on the beliefs and ideologies of his publishers, or perhaps even the beliefs of the companies who advertise in that particular newspaper.

Trump's Speech-

Trump presents that anyone coming over from South and Latin America are criminals. He states how the 'Mexicans' are sending over drug dealers and rapists. It is racially incorrect and he is targeting these people based on race.  Trump also has 2 American flags in the background which could present that he's not willing to accept the Mexicans.  

https://www.realclearpolitics.com/video/2015/06/16/trump_mexico_not_sending_us_their_best_criminals_drug_dealers_and_rapists_are_crossing_border.html

Obama's Speech-

Obama presents that too many citizens view 'Mexicans' as the old stereotypes and are actually misunderstood. He believes that there are people doing nothing wrong and also help and benefit the Americans. He believes that 'We are a nation of Immigrants' which is why America is a growing nation for moving forward and not dwelling on past relations or views of Mexico. Obama has 1 american flag and 1 Mexican flag in the background which can show that he is willing to show that he understands Mexico and America to be equal. 

https://www.youtube.com/watch?v=0qKgS2O1QUQ - from 4:00 to 5:48

Serena Williams confrontation- 

Serena Williams has been accused of cheating in a tennis championship in America, she thinks that she has been penalised for being angry and speaking up because she as a woman thinks its sexist to call her 'hysterical' just for standing up for her views. Whereas for men it is a double standard as if men are rude and unmannerly they will get off lightly and no one would highlight it. However when reporting the incident there were mostly female news reporters  so that could cause the argument to be slightly bias. But when they talked about Djokovic and how he was rude to the empire and called them a 'bum' he was only let off with a warning where as Williams was fined a total of $17,000.  

Serena Williams racist cartoon- 

The Herald sun printed the cartoon on the left by Mark Knight on Wednesday following the controversial debate about the Serena Williams match. When interviewed, Mr Knight stated that he never knew about the old racial cartoons that existed around the 1950s and it was just a comical cartoon. However, I believe that anyone in their late 30s and over would of known about these cartoons as they have been brought up again and again in this generation for e.g. in Jayz's 'The story of Oj' music video pictured on the right. 

Lynx controversial advert -

In this advert it can be seen as very degrading towards women because its an advert for men and its showing women being stereotyped as domesticated and only there for sex by cooking in their underwear, showing that women are seen as sexual objects. The advert also states how by wearing the deodorant you will have 'full control' which can be seen as how men are in control. However, when we also look at how it states ' can she make you lose control?' it could also show ow men are controlled by sex and how they loose their state of mind when seeing images like this.

Only way is essex clip -

Tom Makes An Awkward Scene When Ricky Kisses Cara - The Only Way Is Essex

The show is clearly scripted and shows a stereotypical version of how Essex people are and how they viewed and depicted. The show is mean to always show drama to make viewers watch it and find it amusing and enjoyable, therefore as a reality Tv programme the events occurring may not always be true. 

Mise en Scene
- shows the whole club and everyone sitting in a group together

Camera work 
- goes from close up shot to mid shot, then mid shot to close up shot, then close up shot back to wide shot 

Editing

- adds the characters names at the bottom of the screen and their location of where they are 

- cuts from different conversations of groups of people 

- adds in intro and music to the beginning of the show

Constructed Media (print) - 

Both newspapers represent Theresa May in a sexualised way. In the Daily Mail headline they use a comical pun “ Never mind Brexit, who won Legs-it!” This creates attention to her legs rather than why the picture was taken. The newspaper does this to lure in readers and make politics seem more interesting. The picture itself isn’t sexist yet the text objectifies women of power focusing just on their body. The Sun newspaper creates a stereotypical view on women, by conveying her shoes are more important than her political ideologies.

By focusing on her shoes and the headline stating “HEEL, BOYS” in a capitalised typography it contradicts the subheading of how she’s got the power to lead Britain into a new direction. In Conclusion both newspapers have degraded Theresa May as a woman of power and have used constructed media to give the audience a certain opinion.

In the magazine GQ, Jeremy is represented as a well-rounded powerful man. It presents him in a positive way, the way the picture is placed makes him seem big and powerful as it looks like he’s looking down on the reader. The subheading ‘hostile takeover’ matches the colour of Jeremy’s tie, which is red, which is the colour of the labour party, which he took over. However, in the Sun newspaper the heading is play-on words and a pun. Its showing how they think that if Corbyn lead Britain it would all go downhill and Britain would turn to trash. By the paper editing him into a bin it matches the headline and will make it appealing to the audience and reader to read. This could suggest that the newspaper is more interested in twisting the facts to gain more readers than actually showing some of the positives Corbyn has done since taking over the new party. In conclusion the magazine on the left shows Corbyn more as a powerful politician who has just taken over a party, whereas The Sun turns his takeover into a joke to gain a larger audience.


   Constructed Media (advertising) - 

Preferred -

•         You become skinny when you smoke 
•         Reach for a cigarette instead of food
•         cigarettes are lucky 

Negotiated -

•        They may make you stop gaining weight 
•        they are tempting to have 

Oppositional readings - 

•        They are bad for your health 
•         Can cause cancer 

Constructed Media (Facebook) -