Media Definitions -
Media - is a way to communicate information from one person to another. Not everything you hear from the media is true and this causes confrontation.
Constructed media - Media texts are built just as surely as buildings and highways are built. The key behind this concept is figuring out who constructed the message, out of what materials and to what effect.
Constructed media - Media texts are built just as surely as buildings and highways are built. The key behind this concept is figuring out who constructed the message, out of what materials and to what effect.
Anchorage - is when a piece of media uses another piece of media to reduce the amount of connotations in the first, therefore allowing the audience to interpret it much more easily. For instance, in a newspaper, pictures are accompanied by a caption that allows us to understand what the picture is showing us.
Stereotypes- a set idea that people have about what someone or something is like, especially an idea that is wrong.
Caricature - a drawing or written or spoken description of someone that usually makes them look silly by making part of their appearance or character more noticeable than it really is
Mise en scene- the arrangement of the scenery, props, etc. on the stage of a theatrical production or on the set of a film.
Editing- prepare (written material) for publication by correcting, condensing, or otherwise modifying it.
Mise en scene- the arrangement of the scenery, props, etc. on the stage of a theatrical production or on the set of a film.
Editing- prepare (written material) for publication by correcting, condensing, or otherwise modifying it.
Ca Camera work- the way in which cameras are used in a film or television programme.
Sound- vibrations that travel through the air or another medium and can be heard when they reach a person's or animal's ear.
The theory states that media texts are
encoded by the producer meaning that whoever produces the text fills the
product with values and messages. The text is then decoded by the audience.
Different spectators will decode the text in
different ways, not always in the way the producer intended. A text can be
received in one of three ways;
Dominant
or
Preferred Reading
–This
is when the text is read in the way the producer intended the text to be read.
–The audience
agree with the messages and ideology that the producer has placed behind the
text.
Negotiated
Reading
–This
is a compromise between the dominant reading and the oppositional reading of
the text.
–The audience
accepts the views of the producer but also has their own input and
understanding of the text.
Oppositional
Reading
–The
audience rejects the producers preferred reading and creates their own reading
of the text, usually this is the opposite of what the producer intended.
– The
reader rejects the meaning completely as they do not agree with the message
that is being presented to the audience.
Semiotics - the study of signs and symbols and their use of interpretation
Connotation - an idea or feeling which a word invokes for a person in addition to its literal or primary meaning
Main Cover line- Cover Lines Cover lines also known as 'puffs' tell us the stories that are in the magazine. The colour of thecover lines is the same as the main cover line but the font is smaller to make the main cover line stand out. There are quite a few cover lines which are spread around the magazine cover
Denotation - he literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests, the action of indicating or referring to something by means of a word, symbol, etc
Masthead - the title of a newspaper or magazine at the head of the first or editorial page
Serif - a slight projection finishing off a stroke of a letter in certain typefaces
Sans serif - a style of type without serifs.
Left Page - If printed text is left-justified, each line begins at the same distance from the left-hand edge of the page or column
"Puff" - Puffs Definition of a puff- An incentive which is placed on the cover to make something stand out. Usually by putting text into a shape. This sticker which can be seen in almost every magazine and is used for promoting something inside the magazine is known as a puff
Anchorage - Fixing of meaning e.g. the copy text anchors (i.e. fixes to one spot) the meaning of an image
Banners – Typically found at the top or bottom of a print media text
Broadsheet - Large format newspapers that report news in depth, often with a serious tone and higher level language. News is dominated by national and international events, politics, business, with less emphasis on celebrities and gossip. Examples: The Independent, The Guardian, The Times, The Telegraph
Byline - A journalist's name at the beginning of a story.
Captions – Text below an image that describes the image or informs the audience who took the image.
Copy - Main text of a story.
Copy - Main text of a story.
Coverlines – Captions on a magazine front cover
Header - Common text that is printed at the top of every page. It generally includes the page number and headings above each column.
Emotive Language – the use of language to generate specific emotional reactions in the target audience
Headlines – The text highlighting the main story being given priority by the producers of the print media text. Often designed to be eye-catching.
Inverted pyramid structure - Newspaper stories start with the main events. Then they give more details and eyewitness comments in short paragraphs. The paragraphs at the end of the story are less important than those at the beginning. This allows sub-editors to shorten stories by cutting paragraphs from the end.
Layout – How the print media text has been designed and formatted.
Masthead - The top section of a newspaper which gives the paper’s title, price and date
Sans Serif font – Font type which does not have lines perpendicular to the ends of letters e.g. Comic Sans – often seen as more contemporary. Think of Apple’s advertising.
Serif font – Font type which does have lines perpendicular to the ends of letters e.g. Times New Roman – generally seen as more traditional or higher class.
Splash – The front page story
Sub-headings – Smaller, typically one line headlines for other stories.
Tabloid - Smaller newspapers aimed at a large audience. News is reported in less depth and emphasises human interest stories. The language level is lower, paragraphs and stories shorter, with more use of images. Content often includes more celebrities, media news and gossip. Examples: The Sun, The Mail, The Mirror, The Express
Text to image ratio – This involves considering how weighted the print media text is with regards to text and image – you need to ask yourself why the ratio exists.
Typography – The collective term when considering elements of print media relating to the style of the text such as the font, colour, serif, sans serif etc.
Mise en Scene - When applied to the cinema, mise-en-scène refers to everything that appears before the camera and its arrangement—composition, sets, props, actors, costumes, and lighting
Decoding - understanding a media text.
Codes - can be visual (you can see them) or aural (you can hear them). Codes have symbolic value. For example in our society wearing a pair of glasses (glasses are the code) symbolises, or connotates, that you are clever. TV drama, magazines and videogames use these symbolic codes to generate character types and character archetypes.
Mise en Scene - When applied to the cinema, mise-en-scène refers to everything that appears before the camera and its arrangement—composition, sets, props, actors, costumes, and lighting
Decoding - understanding a media text.
Codes - can be visual (you can see them) or aural (you can hear them). Codes have symbolic value. For example in our society wearing a pair of glasses (glasses are the code) symbolises, or connotates, that you are clever. TV drama, magazines and videogames use these symbolic codes to generate character types and character archetypes.
Intertextuality- refers to the way aspects of a particular media product relate to another and
thus accrue additional significance.
Vertical integration - the combination in one firm of two or more stages of production normally operated by separate firms.
Conglomerate - a thing consisting of a number of different and distinct parts or items that are grouped together.
Synergy- the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.
Circulation - movement to and fro or around something, especially that of fluid in a closed system.
